BizAutomation Web-Store – A single version of the truth !

Fact: Over 90% of businesses that use a web store, duplicate orders, inventory, and customer data on their back-end apps with each and every order that comes in.

Question: Will all these duplicate records auto-update in both directions across all duplicates if your employee edits one of them (which they will) ?

Solution: If you’re using BizAutomation’s web store, you’ll never have this problem because it’s on the same database as all your other apps, so there’s always a single version of the truth (One customer record, one item record /warehouse, etc..) !

Key Benefits


Leverage Bootstrap Templates
With over 1,000 responsive, mobile ready templates available on Google, your site can look and feel any way you want it to, and we can customize it further.


Optimize Conversions / Features (See expanded features list at the bottom of this page)
Sites are all about conversion. What contributes to conversion other than Price, Promotion, and Product ? Page load and workflow are key ingredients, but let’s not forget the importance of features such as the ability to support 1 page checkout, or having the ability to hide or display items based on customer type.


Can your B2B or B2C web-store do this ?

B2B Example: Your customer ABC Inc is on a tear! They’ve spent $100K in the past 6 months and have been growing so much that they’re moving to a new location. What’s more, Sally just confirmed they’re interested in becoming your partner. From BizAutomation you make them a partner, change their price level, assign them new billing terms to Net-30 with a 5K billing cap, and change their billing address. As partners, they not only get another 10% discount, but a 5% over-ride on all customers they refer (Which may happen automatically when that customer is linked from your customer’s web site to yours). When Sally logs in to the site, she notices the updates instantly along with new promotions and items not available when they were customers. Plus now she can initiate cases and RMAs from her partner portal, so sales go up 20% the next 6 months.

Reflection: This is one of many examples of what having the web store on the same database can mean to your business. Assuming a connected web-store was capable of handling this flow, everything would need to have been set up on two separate apps, both with different work flows. You’d probably need add-ons too, which means more apps to configure. And after all this, customers and new orders will be duplicated on both your web store and your ERP, or if you use QuickBooks or something like it – accounting, inventory, and other apps.

B2C Example: You have multiple web stores each with a different set of items. From BizAutomation inventory you can see all of them, unsubscribing them from the item record and re-subscribing them to one or more of your web stores. A customer on your site decides to abandon their cart but has provided basic contact information which makes them a new sales opportunity within BizAutomation. Later you use BizAutomation email broadcast tool to send customers interested in Blue widgets a 25% discount, but you noticed 5 messages came back as undeliverable. Upon investigation you realize the customer changed their email address so you change it on their record.

Reflection: The clearest example of a potential time killer when you have multiple apps is the customer record. Every connected app has to have a copy of this record, because changing any field value within it has to cascade update across the constellation of apps that use it. So in a real business scenario that simple email change would need to push back through all the databases connected. Will they ? Because items relate to orders, and pricing to the customer, changes made to either will break the integrity of the data unless all connected apps have 2 way synchronization, will your apps do that ? With a single version of the truth all of these complex integrity requirements go away – that’s why having a web store on the same database as all your business apps is crucial.


BizAutomation Web-Store Features - If you like exhaustive feature lists here they are (happy reading)

This is a good place to share with you how our approach web store building differs than that from companies like Magento, Woo, Shopify and other big marquee names. Those companies have build a core set of features, then let solution partners add features SDKs and APIs. Look no further than their features page, and find a sea of add-ons. We’ve been building features into our own shopping cart based on requests, and have no such 3rd party add-ons. Our more customized approach means our customers receive these features at no extra cost. Yes it’s true that we’re forced into this approach because we’re a smaller software company, but what matters is that the end result is that our interests stay with our customers, not solution partners that inherently lobby for a “stay off our feature turf” business model the big e-commerce players have to consider because those very same partners bring new business.

  • Multi-web stores capable.
  • Tunable search, allows you to search on item fields relevant to you (e.g. item name, SKU, but not UPC and description, or item name and description but not SKU, etc...).
  • Turn on customer access and password from customer record used for all ERP activities.
  • Subscribe items to categories and sub-categories from your master inventory.
  • Smart back-order and non-inventory promotes sale rather than declaring item as “Not in inventory” such as other systems (can show “Ships in 5 days” or some other custom message).
  • Can display full inventory levels if desired (within the item profile).
  • Multiple item images with main image and zoom , sub-tabs, and documents (such as downloadable PDFs).
  • Drive different items to different web stores.
  • Drive different items to different customer types based on their log-in (e.g. B2C visitors see items A through Z, but partners see their own set of items).
  • Set different pricing depending on customer level (Consumers see Widget 1 at $99.95 but Resellers see their cost for the same item at $84.23).
  • Base targeted promotions on customer tier.
  • Trigger item upsell on item selection (Display other available items, options as a result, as well as discounts based on specific item selection).
  • Trigger upsell on checkout (Each item in the cart builds a list of discountable items that are presented when customer clicks to “Place Order”, in order to extract additional sales).
  • Integrated parcel shipping – Get rates on the fly from FedEx, UPS, Canada Post, or USPS. Offer free shipping on orders greater than $ ?. Later, you can create shipping labels and tracking numbers within the order (with automated packaging).
  • Leverage any Bootstrap template.
  • Converts abandoned orders into prospects and sales opportunities (Assumes visitor has at least left their contact information).
  • Enable customer portal – so customers can see shipping dates, tracking #s, past orders, create cases, RMAs, opportunities, etc..
  • On sites where multiple filtering is required (like industrial parts) we can implement auto-complete and drop down fields to enable complex filtering (e.g.
  • Customizable workflow.
  • Multiple payment processing, and other custom methods of payment.
  • Partner commissions, and affiliate marketing (if customer originates on partner’s site, you can assign the order to your partner which can calculate commissions).