Over 80% of small businesses use QuickBooks. According to Intuit, 68% of those businesses connect apps

Fact: Connecting apps to QuickBooks creates duplicates which eventually lead to what Forbes and CIO Mag. refer to as (data/software) "Hairballs". To see a 3 minute video that illustrates this in more detail - Click Here


We used to run QuickBooks and a number of other apps, and still didn't have the capabilities we now have with BizAutomation. As a B2B Mfg. & distributor, we use 3PL, EDI with big box retailers, and sell to our partners via e-Commerce, all of which we now have on a single platform and at a fraction of the cost.

Beth Moran - COO & CPA


HuggleHounds is a mfg and distributor of pet products, and a wholely owned Trademark of Allure Pet Products, LLC.

Compare QuickBooks to BizAutomation

  Industry: Durable & Non-Durable Goods (b2b / b2c wholesale distribution & retail trade)


  • Both systems can run their customer’s advanced financials, inventory, & pricing needs.

*Key Differences

  • QuickBooks is a desktop point package. BizAutomation is 100% cloud based service (aka SaaS).
  • QuickBooks leverages "connectors" to share data with 3rd party apps that fill in functionality gaps. Because connectors duplicate data on the backend, real integration is never achieved and scaling is compromised. BizAutomation includes everything on a single system (Accounting, CRM, Order Mgt. Inventory, BOMs, E-Commerce, etc..).

*Pricing & Affordability

Comparison Notes Term Qty QuickBooks Enterprise with hosting BizAutomation Cloud ERP
2018 Pricing. BizAutomation E-Commerce not included (additional $99 / mo. / Site)

12 Months 1 (User) *$1,236 to $1,951  $960 

What BizAutomation will do for your smaller SMB that Intuit can't

How Intuit's partner strategy hurts your business

 Comparing BizAutomation & Intuit product development strategies

If you look at the big software companies like Intuit, you'll find that the most important product development constituent is their partner ecosystem, not end customers. Why ? Because Solution partners and their consultants bring in lots of business, and if Intuit was to build in features that these partners sell through their own add-ons, that inbound business stream would dry up over night. We call it the "Hub and Spoke" approach, with QuickBooks acting as the accounting hub, and solution partners that fill in the gaps acting as the “Spokes”. You can’t serve two masters, and at BizAutomation we don't have a partner lobby because our ONLY development focus is our customers.

To read a full Q & A about how BizAutomation competes with "Big Software" (Including big ERP companies such as NetSuite, SAP, and Epicor) - click here

If your business sells through multi-channel marketplaces, or uses EDI or 3PL services - this comparision will interest you

  EDI & Multi-Channel marketplace integration

EDI – Some trading partners such as big box retailers require it. Typical process flow starts with receiving a POs (called 850s) from customers over AS2 or SFTP, converting them into sales orders, receiving back advanced shipping notices (856/ASNs) and Invoices (810s) or some similar combination.

Multi-Channel – For trading partners that don’t require EDI, then multi-channel integration is the way to go because it's much less expensive. This means orders from marketplaces such as Amazon flow into ERP, create Sales Orders, and may return tracking numbers, update item on-hand, etc...

QuickBook’s approach QuickBooks doesn’t directly connect to EDI MSPs / VANs (“EDIs”) or Multi-Channel data feeds.

Instead 3rd party software companies must build their own solution on top of QuickBooks (costs have to be recouped).  This makes it very hard to leverage multiple back-end providers at the same time.

Let's say you sell to Target or Walmart which require EDI, but also sell on Amazon, eBay, and Sears which don't. Maybe you want to integrate with a 3PL to handle order fulfillment. Ideally you'd find integration partners that specialize in each, then negotiate accordingly. With QuickBooks, chances are you'd be forced to use EDI to do all 3. This gets very expensive because EDI typically charges hundreds of dollars in setup fees per trading partner, and $0.50 - 0.70 per sales order.

BizAutomation’s approach Unlike QuickBooks, BizAutomation developed the entire process flow.

This simplifies but more importantly – enforces uniformity across all backend channels. As a result you can connect EDI and/or Multi-Channel marketplaces interchangeably, without having to use EDI for everything.

By relegating EDI and Marketplace Integrators to the data layer and away from building app extensions within BizAutomation, we normalized order processes, and eliminated expensive partner development projects (who now don’t have to pass those costs onto you) so they can focus on their core competency – data integration and connectivity to your trading partners. By removing un-wanted dependency and the leverage it brings, you're now free to negotiate more favorable contracts across both EDI and Multi-Channel data feed integrators.

  3PL Strategies & Outcomes compared

If your business outsources part or all of its warehousing and shipping to 3rd party warehouse / logistics, here’s how QuickBooks and BizAutomation differ:

QuickBook’s approach-Because QuickBooks doesn't orchistrate process-flow, solution options are relegated to the following:

Native EDI (i.e. X12 over AS2) between QuickBooks, an EDI hub, and 3PLs that support EDI integration. Offered by EDI companies such as SPS Commerce, TrueCommerce, Covalent Networks, and B2B Gateway. The biggest disadvantage to this approach is cost, because EDI charges are incurred every time data is exchanged between QuickBooks, EDIs, and the 3PL WMS. Pricing can be per document, per order, per line item, or per data payload referred to as “kilocharacters”.

Integration between QuickBooks, a middle tier data broker, and the 3PL.

Direct integration between QuickBooks and the 3PL’s WMS. Shipwire uses this approach, which cuts out the integration hub, thereby reducing cost. This however comes at the cost of flexibility because it essentially makes you dependent on a single 3PL, which makes negotiating future contracts tricky.

BizAutomation’s approach-Because its Order Mgt. already supports the process flow, here's what you can expect.

Setup: Turn on the global setting in BizAutomation, we setup your SFTP connection, and your 3PL partner maps to our XML documents to their Warehouse Management System (WMS). Most 3PLs using any modern WMS will support this approach, and the entire process should take less than a day.

Process Flow: Once a Sales Order is created, the user changes order status to Ship Request (940 Sent), which updates your 3PL partner’s WMS, and returns an acknowledgement, updating order status within BizAutomation. Once your 3PL ships the order and sends the ASN/856 Shipping Notice to BizAutomation, allocation is automatically released. Any process failure is flagged so you can deal with it appropriately (e.g. if allocation release triggers but for whatever reason you don’t have enough availability to ship).


- Low setup fees, flat rate pricing (No EDI documents = no EDI costs), without need of proprietary API and EDI or 3rd party integrator dependencies.

- Audit trail within the sales order (No need to constantly log onto a 3rd party app).

- Because 3PLs connect directly through XML, they become interchangable which means you can fulfill through multiple 3PLs depenging on your shipping needs.